Nigel Barton is an entrepreneur with a broad business skill set and a can-do attitude whereby his beliefs are bigger than his fears. Nigel has long held a passion for clean label, customer centric and innovative natural product brands. Discovering Liposome science, which had been used for decades in the pharmaceutical industry for “drug targeting”, to aid absorption and increase the direct delivery of active ingredients used for targeted therapies. Nigel became fascinated when learning that this technology was now being applied successfully and safely to transport nutrients around the body to optimise their full bio-therapeutic potential. Carrying out more in-depth research and networking with others within this exciting nutritional science arena, Nigel set about turning his vision in to reality.